The Challenge
Kikoff needed a CTV advertising solution to provide strong reach to increase brand awareness and drive conversions at cost-effective ROAS
Competing for new and engaged users in the crowded credit-building market is challenging. While Kikoff found early success advertising on social media, they wanted to test CTV and in-app advertising to find new users and accelerate growth. Since most CTV ad buying happens on an impression (CPM) basis, Kikoff was concerned about achieving conversions at a reliable, sustainable price.
Kikoff is a financial services company that helps users establish credit history and improve credit scores by extending an interest- and fee-free credit line that supports low-credit utilization. Since its founding in 2019, Kikoff has helped members improve their credit scores by 9.6M points and is now a top-rated app with more than 100k reviewers.
Location
San Francisco, CA
Company Size
50–100
Founded
2019
The Solution
Kikoff leveraged AppDiscovery’s CTV campaigns to scale users profitably
AppDiscovery’s performance-based (CPI) pricing allowed Kikoff to run CTV campaigns that acquired new users efficiently across highly relevant CTV sources. By connecting their MMP to AppDiscovery, Kikoff could measure their CTV campaign confidently alongside their other mobile performance campaigns.
The Results
3x
increase in install rate1
27%
decrease in cost per opened credit line (CPE)1
Throughout the campaign, AppLovin’s growth experts made continual source-level optimizations by removing low-install rate channels. These improvements have driven increasingly efficient CPE results and valuable learnings on top-performing CTV channels. Since finding success on this new channel, Kikoff has scaled their CTV budget by 6X.
In Summary
Kikoff hit their ROAS targets with increasing efficiency
AppDiscovery’s install-based pricing allowed Kikoff to run CTV campaigns that were immediately profitable. As these campaigns progressed, source-level optimizations drove additional performance improvements.
CTV became a material part of their marketing strategy
Kikoff achieved their goals on CTV, encouraging them to scale spend on the channel by 6X. AppLovin’s massive CTV supply, spanning more than 3,000 channels, provides tremendous growth potential for the app.
1
AppLovin: CTV CPI campaign, February 20-26, 2023 to March 20-26, 2023
